Over my 38-year career I have worked with and helped thousands of companies and individuals to become more successful in business and in life. I provide clients with uniquely tailored, customized solutions to ensure growth and success.
I believe in a straightforward and solution- oriented approach to navigate challenges and build on opportunities. I will identify areas of your business that require attention, develop a plan of action to make your business more efficient and profitable.I will help your leadership team to be more effective in the spirit of collaboration and inspiration.
We will work together to create a clear and actionable strategy using the technology and tools that support short- and long-term objectives. We will create and communicate a story about your company that will address your goals.
A proven and successful leader with more than three decades of experience and relationships. My extensive background in sales, marketing, publishing, events, content, and creative services have helped me to identify, navigate, and succeed in multiple industries through various periods of change and growth.
I graduated Cum Laude from NYU School of Business & Public Administration with a BS degree in Finance. While
at NYU with I partnered with a childhood friend and launched a trade publishing company initially in the Fur
and Leather Trade which expanded into a publication for Private Label apparel and an accompanying trade show.
Following my passion for fitness and nutrition and applying my experience in publishing and events, I started
with Weider Publishing leading the Group of Fitness publications including Men’s Fitness, Muscle & Fitness,
FLEX, M&F Hers and the Olympia Weekend which I lead to grow into a global fitness event.
Weider was acquired by American Media (AMI) and I was tasked with leading the Publishing business and for the last year have been President of the renamed group of 14 brands including Us Weekly, In Touch, OK!, Star, Closer, Life & Style, National Enquirer, Globe, Men’s Journal, Snowboarder, Surfer, Powder, Bike, TW Skate as well as the DEW Tour and a group of Teen brands.
“Chris Scardino is one of the most reliably smart, professional industry veterans – and knows how to win. He is a generous leader who gets great results even in the most challenging situations. I’ve seen Chris superbly handle the mighty business challenges of 9/11, the 2008 recession and the Covid years with fortitude and strategy. Chris is even-keeled, personable, likeable – the kind of leader you always want on your team.”
“Chris and I had the pleasure of working together for over 8 years. Chris is a consummate professional who at the core, is customer focused and obsessed about their needs. He has a large amount of enterprise experience and being in the many senior leadership roles of his career he has worked with fitness, CPG, health, retail, beauty, fashion and pharma customers. But I feel the best quality he brings in that he is results driven. He is always exceeding the goal and delivering strong revenue growth. Working with Chris would be an opportunity I would definitely take advantage of in the future. ”
“I have known Chris Scardino for a more than 20 years. He is a consummate professional, organized, prompt and dependable. He is extremely knowledgeable of the sports nutrition industry possessing both historic memory and a contemporary understanding of where things are headed. He has consistently provided me with smart strategic advice and referrals to talent that have helped me. I recommend him to anyone who needs direction or advice navigating the wholesale or retail sides of this business.”
"I began working with Chris in 2013 while he was EVP Group Publisher of AMI. My nutritional health and beauty company was actively advertising in publications under the AMI umbrella. From day one Chris approached my company from a 360 degree perspective. My team and I worked with Chris on our marketing strategy and execution; he provided invaluable insight into sales development when we were launching new products; and as we built new categories, Chris guided us from a brand positioning lens that was extremely effective and beneficial. Year after year, my team and I had the privilege of learning about the up and coming trends as Chris would walk our team through the Olympia trade show floor. This helped to put us in a position of leadership in the categories of health, wellness, beauty and weight management. Through becoming a leader and innovator in these categories we successfully sold our company, Reserveage, in 2015. After we sold, I became CEO of the acquiring company Twinlab, a 50-year-old legacy sports nutrition brand. Chris helped us to strategically plan how we would effectively launch into a new area of cutting edge pre-workout products. When I wrote my first book, Chris provided executive advisement that helped me to become a New York Times best-selling author, and build the bridge between brand and content. For any executive who wants to strategically grow their company, or for any company interested in entering into the health and fitness space, Chris has the experience and the strategic creative mindset to bring tremendous value to any objective."
“One of the true tests of a person’s character is how consistent they are over time. In the 20+ years that I’ve known Chris Scardino he’s consistently been honest, fair, helpful, and straight forward. This combined with his insightfulness has made him a person that I trust in both business and friendship”
“Chris Scardino is one of the most reliably smart, professional industry veterans – and knows how to win. He is a generous leader who gets great results even in the most challenging situations. I’ve seen Chris superbly handle the mighty business challenges of 9/11, the 2008 recession and the Covid years with fortitude and strategy. Chris is even-keeled, personable, likeable – the kind of leader you always want on your team.”
“Chris and I had the pleasure of working together for over 8 years. Chris is a consummate professional who at the core, is customer focused and obsessed about their needs. He has a large amount of enterprise experience and being in the many senior leadership roles of his career he has worked with fitness, CPG, health, retail, beauty, fashion and pharma customers. But I feel the best quality he brings in that he is results driven. He is always exceeding the goal and delivering strong revenue growth. Working with Chris would be an opportunity I would definitely take advantage of in the future. ”
“I have known Chris Scardino for a more than 20 years. He is a consummate professional, organized, prompt and dependable. He is extremely knowledgeable of the sports nutrition industry possessing both historic memory and a contemporary understanding of where things are headed. He has consistently provided me with smart strategic advice and referrals to talent that have helped me. I recommend him to anyone who needs direction or advice navigating the wholesale or retail sides of this business.”
"I began working with Chris in 2013 while he was EVP Group Publisher of AMI. My nutritional health and beauty company was actively advertising in publications under the AMI umbrella. From day one Chris approached my company from a 360 degree perspective. My team and I worked with Chris on our marketing strategy and execution; he provided invaluable insight into sales development when we were launching new products; and as we built new categories, Chris guided us from a brand positioning lens that was extremely effective and beneficial. Year after year, my team and I had the privilege of learning about the up and coming trends as Chris would walk our team through the Olympia trade show floor. This helped to put us in a position of leadership in the categories of health, wellness, beauty and weight management. Through becoming a leader and innovator in these categories we successfully sold our company, Reserveage, in 2015. After we sold, I became CEO of the acquiring company Twinlab, a 50-year-old legacy sports nutrition brand. Chris helped us to strategically plan how we would effectively launch into a new area of cutting edge pre-workout products. When I wrote my first book, Chris provided executive advisement that helped me to become a New York Times best-selling author, and build the bridge between brand and content. For any executive who wants to strategically grow their company, or for any company interested in entering into the health and fitness space, Chris has the experience and the strategic creative mindset to bring tremendous value to any objective."
“One of the true tests of a person’s character is how consistent they are over time. In the 20+ years that I’ve known Chris Scardino he’s consistently been honest, fair, helpful, and straight forward. This combined with his insightfulness has made him a person that I trust in both business and friendship”